neOwn Kids’ Book Library

neOwn is a kids’ book and toy library operating on a subscription-based rental model through a mobile app. Parents select books for their children, receive doorstep delivery, and rotate them monthly across 3, 6, or 12-month plans. Alongside its core library service, neOwn also hosts online workshops, sells educational workbooks, and runs the Million Readers Movement, a non-profit initiative encouraging children to read.

I joined neOwn as the sole Graphic Designer (now Visualizer) and led all visual communication across the brand. My work spanned digital platforms—social media, performance ads, WhatsApp promotions, and website design—as well as print collateral including flyers, banners, reading trackers, gift cards, and merchandise. I also played a key role in subtly rebranding neOwn by refining its typography, colour palette, and logo while maintaining strong brand familiarity.

Outcome: Through design-led performance ads and consistent brand storytelling, neOwn's monthly revenue grew from ₹5 lakhs in August 2024 to ₹20 lakhs by November 2025. The reading challenge merchandise and branded materials I designed received strong positive feedback, helping build customer trust, improve brand perception, and significantly enhance overall customer happiness.